How you are perceived …is how you are commissioned
…which is why it’s worth ensuring your company has a professional image. Contrary to appearances, this doesn’t have to be a huge expense, and it will certainly make a big difference. Firstly: the name and logo. It’s worth using the services of other professionals here – an advertising agency or a professional graphic designer. After all, we don’t have to know everything :) A professionally designed logo inspires trust, makes a good impression and is remembered. Add to that some smart business cards and letterhead.
Make yourself discoverable online
It’s worth adding a website to a professional company’s starter package. You don’t need an elaborate design at all – basic information about the company and its experience, photos of completed projects and customer testimonials are enough. What more do you need to attract interest in your offer? A simple website template, an easy-to-remember domain name and server space – today, most hosting companies offer these services as part of a package. Search engine optimisation (SEO) will help your website achieve the highest possible ranking on Google and reach customers before your competitors do.
Remember social media
These days, we often start our search for information about companies and services on Facebook. That’s why it’s worth having a presence there. And you don’t necessarily need thousands of followers. A group of people who follow your profile is enough. You must remember that Facebook’s algorithms promote profiles that use paid advertising. It’s a good idea to promote your posts from time to time (especially when you have something to boast about, such as a project you’re proud of). Sometimes a small amount is enough to ensure your post is seen by lots of people.
A few more expert tips
An online presence helps, but what matters most is the impression we make when dealing with customers face-to-face. A friendly and professional attitude, listening to customers’ needs, and punctuality – we all pay attention to these things. If finances allow, it’s worth investing in professional clothing bearing our company logo. Nothing builds a solid image of a close-knit team quite like a team dressed in company uniforms! It’s also a good idea to invest in staff training – this will translate into customer satisfaction and team motivation.
It’s worth getting to know your competition. Sometimes you can pick up a few ideas from them, or even better – come up with a service they don’t offer!
