Website – a marketing tool for a paver
Although a paver’s marketing toolkit may be bursting at the seams, it’s worth picking out the most effective tools. A website, as we’re discussing here, is one of the basic options. It’s not without reason that, according to popular opinion, “if you’re not on the internet, it’s as if you don’t exist at all”! But once you’re there, you’d better do it properly :) When it comes to the technical side of things, it’s best to leave it to the webmasters. However, to avoid a situation where someone asks you an awkward question, make sure you’re properly prepared!
Focus on specifics
Specific information is key! Prepare a short text describing your company. Write about how long you’ve been in business and what matters most to you in this industry. Prepare a portfolio or gallery of your projects (read more about this here: https://bit.ly/portfolioJF). Make sure your ‘Contact’ page is up to date – include your company’s full name, address, telephone number, email address, VAT number, company registration number and bank account number. A contact form will make things easier for your customers.
News
The “News” tab is where you can showcase your company’s latest successes, talk about recently won tenders and describe what your latest projects looked like. However, for all this to make sense, you must remember to update your posts regularly and, of course, ensure their quality. Remember that text “sells”, so it should be factually correct and, above all, consistent.
Visual design
We assume that the designer you commission to create the website will know their stuff and will design the site’s visual layout appropriately. However, it is up to you to provide them with information about your preferred colour scheme and layout. Remember that the overall look must not be obtrusive or overloaded with colours and patterns. In some cases, it turns out that ‘less is more’. Opt for clear and straightforward solutions.
Responsiveness
Bear in mind that many people now use the internet on their phones. This is a very important fact to remember when commissioning the design and development of a website. The key word is responsiveness, i.e. the website adapting to the screen size of different devices. A responsive website looks good on every screen.
A job for the experts!
The above principles are the basics that everyone who decides to launch their own website should know. The web design specialists you commission for the task will explain the details to you. You can look for them, for example, in advertising agencies or companies specialising in digital marketing.
