There are several dozen companies producing concrete paving blocks on the Polish market. However, the main market share is divided between just a few enterprises. The choice of which product a customer opts for is determined primarily by the price and the brand (quality, product appearance, manufacturer) as well as, amongst other things, recommendations from sales staff and pavers.
– Polbruk is the strongest brand on the market in terms of meeting customer needs. The company’s products are the most widely used of all those available on the market – over 70% of respondents have used them, including customers, architects, pavers, and staff at shops and wholesalers. Importantly, almost 90% of these people are satisfied with the quality of Polbruk pavers. As a result, our company has the most satisfied users and is the brand most frequently recommended to others. The highest number of users also declare their intention to use Polbruk products in the future – explains Mariusz Ferenc, Chairman of the Management Board of Polbruk S.A.
The results confirm that the main factor influencing the purchase of Polbruk products is their good quality in relation to their favourable price. The wide variety and interesting design of the products on offer are also significant.
The results of qualitative and quantitative interviews conducted by Millward Brown prove that Polbruk is the leading manufacturer of paving elements in the country. After almost 25 years in business, Polbruk has become synonymous with the entire product category and is the TOP OF MIND among paver brands.
Polbruk’s portfolio includes industrial and premium pavers, which are particularly popular for landscaping gardens and prestigious locations. These include products in a variety of shapes, colours, textures and applications (smooth, washed, aged and irregular), as well as elements with or without chamfers (i.e. with a bevelled or rounded top edge). Furthermore, the company offers completely bespoke products, such as those from the TOP Polbruk series (Lira, Aura, Linea). The portfolio is enriched by low walls, edging and palisades (the Architektura and Technika lines from Polbruk), as well as large-format concrete slabs and multi-purpose openwork pavers.
A study on the market strength of paver manufacturers (brands) in Poland was commissioned by Polbruk. For this purpose, between March and May 2016, over 600 interviews were conducted with customers who had purchased pavers in the previous 12 months and with professionals who use this product in their work: architects, pavers and staff at shops and wholesalers.
MillwardBrown is a research institute and a leader in market and opinion research in Poland, operating since 1990.
