Almost all users with experience in the industry are familiar with the Polbruk brand. Our products are the most widely used and recommended to others among all those available on the market. This is demonstrated by the results of a survey conducted by the independent research firm Millward Brown (March–May 2016).
There are several dozen companies producing concrete paving blocks on the Polish market, but the main market shares are divided between just a few firms. The choice of which product a customer selects is determined primarily by the price and the brand (quality, appearance of the products, manufacturer), as well as, amongst other things, recommendations from sales staff and pavers.
Polbruk is rated significantly higher than the competition in most aspects. The main factors influencing the purchase of our products are their high quality, wide variety and interesting designs. Polbruk pavers are available at a favourable price-to-quality ratio.
As a result, almost 90% of people who have used Polbruk pavers in their projects are satisfied with them. Polbruk is also the brand most frequently considered for future use.
The results of qualitative and quantitative interviews conducted by Millward Brown* confirm that Polbruk is the leading manufacturer of paving elements in the country. After almost 25 years in business, Polbruk has become synonymous with the entire product category. The brand meets users’ needs and is close to them (Meaningful). Thanks to our presence in the public consciousness (Salient) and our distinctiveness (Different), we are the TOP-OF-MIND among paver brands (high Power index).
The survey results fill us with optimism. We believe that you are part of this success. Thank you for your trust and cooperation to date. We hope that our future collaboration will be even more effective.
Millward Brown* is a research institute and a leader in market and opinion research in Poland, operating since 1990. The survey was commissioned by Polbruk, based on over 600 interviews with customers who have purchased pavers in the last 12 months and with people who use pavers in their work: architects, pavers and staff at shops and wholesalers.
