We believe that incorporating social interests into the brand strategy of Polbruk has a positive, multi-dimensional impact on many aspects, not just business ones. We are delighted that the actions we take are having a positive impact on the wider community, and we are even more pleased that it is the youngest members of society who are benefiting.
This time, we had the opportunity to support the “Uśmiech Dziecka” Private Nursery School in Kędzierzyn-Koźle. For a year now, this centre has been educating and supporting exceptional children who need special attention, empathy and love. The nursery’s pupils are exceptionally talented, curious little ones who are often living with intellectual disabilities, multiple disabilities or autism. In a new, colourful space that fosters development, under the watchful eye of qualified teachers, the youngest children receive comprehensive rehabilitation and therapeutic support, whilst their parents are offered a helping hand.
As a brand, we are honoured to have had the opportunity to support such a noble initiative and to participate in the organisation of the ball in Kędzierzyn-Koźle, at which our cube was auctioned off. All proceeds from the auction were donated to the Kędzierzyn nursery.
We wish every success to the children, their parents and the centre’s staff. We hope that, thanks to our joint efforts, a child’s smile will light up more than just the faces of the youngest children.